Digital Communications to Enhance Member Engagement
Creating and maintaining a strong partnership with your association’s members is key to member engagement and retention. Associations must adapt their communication strategy to meet members where they are (hint: they are online, in their inboxes, and on their phones).
Kristelle Siarza, CEO of Siarza Social Digital, a full-service marketing agency specializing in trade associations, will discuss how successful associations have utilized marketing channels and tactics to improve member relationships and retention.
This training is part of the Growing Leaders Academy, which is an education program of the New Mexico Society of Association Executives and is targeted to indiviuals dedicated to growing within the association community and learning the skills needed to be a leader.
The Education Plan is the title sponsor of the Growing Leaders Academy.
**This event allows for either in-person or virtual registration**