About Kristelle

Boards & Volunteering

Board Member – Special Events – Albuquerque Aerostat Ascension Association
Volunteer Executive Director, Founder – Asian Business Collaborative
Former Board President – Filipino American Community Council and the Domestic Violence Resource Center
Board Member – The New Mexico Foundation for Open Government, Sunset Memorial, Albuquerque Aerostat Ascension Association, New Mexico Speech and Debate Educators Fund
Former Founder – Young Asian Americans of Albuquerque
Former Treasurer – New Mexico PRSA, Boy Scouts of America – Pack 0241
Former Volunteer – Leukemia and Lymphoma – New Mexico/El Paso Chapter, Zeta Tau Alpha – Albuquerque Alumnae Chapter, Filipino American Foundation of New Mexico, Filipino American National Historical Society, United Way of North Central New Mexico

Kristelle is open to board roles in organizations of all sizes and industries that are focused on growth and mission-driven execution.

Connect with Kristelle

Kristelle Siarza Moon, APR

Owner/CEO, Siarza

Volunteer Executive Director, Asian Business Collaborative

Kristelle is a seasoned business executive, entrepreneur, and non-profit founder with over a decade of expertise in communications and leadership. In 2014, she launched Siarza Social Digital, now recognized as Siarza—a forward-thinking public relations, advertising, and marketing agency driven by innovation, creativity, and strategic curation. Under her leadership, the company has expanded into a global operation with a diverse team of over 20 professionals.

Named one of the Top Women in Public Relations by PRNEWS, Kristelle has provided consulting and strategic guidance to organizations across healthcare, finance, cannabis, retail, and government sectors. Her team at Siarza specializes in crafting impactful digital marketing and communication strategies that drive measurable results, helping clients achieve millions of impressions. Under her leadership, Siarza’s award‑winning campaigns have earned both local and national acclaim, solidifying the agency’s reputation as an industry leader.

As a proud Filipina, Kristelle founded the Asian Business Collaborative to support Asian business owners – an often underrepresented group in the business community. After identifying a lack of small business support for Asian-owned businesses during the 2020 pandemic, the “non-profit in the making” focused on prosperity with a cultural competency lens. ABC programs provide advocacy and support, and the organization has helped over 300 Asian-owned businesses in New Mexico and Texas. The non-profit was named Non-Profit of the Year in 2022 by Albuquerque Business First.

Kristelle is deeply committed to giving back to her community through dedicated time and effort. Her leadership has earned the trust of civic figures such as Albuquerque Mayor Tim Keller and Rio Rancho Mayor Gregg Hull, who appointed her to serve on economic development task forces. Kristelle also holds key roles on several boards, including the New Mexico Foundation for Open Government, Sunset Memorial Park, and the Public Relations Society of America – New Mexico Chapter.

On a national scale, she serves as the co-chair of PRSA’s Diversity, Equity, and Inclusion committee. Her achievements have not gone unnoticed—she was named one of New Mexico’s ‘Forty Under 40’ in 2016 and received the prestigious “Women of Influence” award in 2019.

In her rare moments of free time, Kristelle dabbles as a competitive—though admittedly average—golfer and kickball player. Her social media feed is filled with vibrant hot air balloons, a nod to her passion for ballooning. She crews for several Albuquerque pilots and is also a student pilot herself, navigating the skies in her aptly named balloon, “Hot Mess.” She is the proud mother of Jonathan, a baritone player with a passion for anime, and the wife of Spencer, her loving and endlessly patient partner. Three cherished cats complete their family.

Book Kristelle to Speak

Download speaker sheet

Companies

Siarza – A full-service agency, our organization helps clients with advertising, public relations and digital marketing. As an organization that thrives on treating the team as family, each client receives a tailored experience shaped by their organizational culture. Beginning with a strategic plan for every client, no roadmap is ever the same. Our award-winning digital marketing practices complement the complex challenges of public relations and advertising. The agency model starts with storytelling, amplifies engagement and ends with results-driven project management.

Asian Business Collaborative – The Asian Business Collaborative is a 501(c)(3) organization focused on supporting Asian and Pacific Islander–owned businesses. Through culturally competent business support, ABC provides resources, advocacy and community-building to help API small business owners grow and thrive.

co.gatherings – co.gatherings designs and produces mission-driven corporate events, fundraisers and special projects that bring purpose to the forefront. Centered on impact, community and connection, each gathering is thoughtfully curated to align with organizational values while creating meaningful experiences for guests. From strategic convenings to immersive fundraising events, co.gatherings helps organizations turn moments into momentum for the causes they care about.

Siarza LTA – Siarza LTA offers specialized consulting at the intersection of hot air ballooning and strategic marketing. Drawing from deep experience in aviation, storytelling and brand strategy, Siarza LTA advises pilots, events, destinations and brands on safety-conscious operations, audience engagement and unique marketing opportunities that elevate visibility while honoring the integrity of lighter-than-air aviation.