Definition of Generation
Analysis of the Generations Isn’t an Exact Science
Media News and Consumption
“A Comparison of the Media Consumption Habits of Gen X, Gen Y and Gen Z” –
DITTO for Gen Z: A framework for leveraging the uniqueness of the new generation
Generational Social Media: How Social Media Influences The Online And In-Person Relationships Of Gen X, Gen Y And Gen Z
Who’S Clicking on On-Demand? Media Consumption Patterns of Generations Y & Z
Lund Digital Marketing Survey Insights
Gen Z & Social Media Influencers: The Generation Wanting a Real Experience
Gender Pronouns Can Be Tricky on Campus. Harvard Is Making Them Stick.
TEDxTalk: We Owe Generation Z an Apology
Working With Generation Z
Who is Gen Z and How Will They Impact the Workplace?
Let’s Spill the Tea on Generation Z: 5 Things You Need to Know Right Now
Why Gen Z is so keen on entrepreneurship, and what that means for employers