Definition of Generation
Analysis of the Generations Isn’t an Exact Science
https://www.wsj.com/articles/analysis-of-the-generations-isnt-an-exact-science-1468575000
Media News and Consumption
“A Comparison of the Media Consumption Habits of Gen X, Gen Y and Gen Z” –
https://www.aimsjournal.org/uploads/78/6554_pdf.pdf
DITTO for Gen Z: A framework for leveraging the uniqueness of the new generation
https://www.sciencedirect.com/science/article/pii/S0007681321000239
Generational Social Media: How Social Media Influences The Online And In-Person Relationships Of Gen X, Gen Y And Gen Z
https://digitalrepository.salemstate.edu/handle/20.500.13013/699
Who’S Clicking on On-Demand? Media Consumption Patterns of Generations Y & Z
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4012884
Lund Digital Marketing Survey Insights
https://lucris.lub.lu.se/ws/portalfiles/portal/112185238/Lund_Digital_Marketing_Insights_2022.pdf
Gen Z & Social Media Influencers: The Generation Wanting a Real Experience
https://lucris.lub.lu.se/ws/portalfiles/portal/112185238/Lund_Digital_Marketing_Insights_2022.pdf
Gender pronouns
Gender Pronouns Can Be Tricky on Campus. Harvard Is Making Them Stick.
https://www.nytimes.com/2020/02/19/us/gender-pronouns-college.html
TEDxTalk: We Owe Generation Z an Apology
https://www.youtube.com/watch?v=N5Y8W0OC9Jw&t=144s
Working With Generation Z
Who is Gen Z and How Will They Impact the Workplace?
https://www.wgu.edu/blog/who-is-gen-z-how-they-impact-workplace1906.html#close
Let’s Spill the Tea on Generation Z: 5 Things You Need to Know Right Now
https://www.itagroup.com/insights/things-know-about-generation-z
Why Gen Z is so keen on entrepreneurship, and what that means for employers
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