Krista prof 6

Kristelle Siarza
Owner/CEO, Siarza Social Digital


Kristelle is a business executive, non-profit founder and entrepreneur with over a decade of experience in digital communications and leadership. In 2014, she founded Siarza Social Digital – a 360 degree digital marketing firm that pivots on innovation, curation and creativity. The company has grown to more than 20 team members working globally for the agency.

Kristelle has consulted for and assisted several organizations with digital marketing and communications strategies for various industries, like health, finance, cannabis, retail and government. Her team has helped clients generate millions of impressions and SiarzaSD’s award-winning campaigns have received local and national recognition.

As a proud Filipina, Kristelle founded the Asian Business Collaborative to support Asian business owners – an often underrepresented group in the business community. After identifying a lack of small business support to Asian owned businesses during the 2020 pandemic, the “non-profit in the making” was formed to focus on prosperity with a cultural competency lens. ABC programs provide advocacy and support, and the organization has helped over 300 Asian owned businesses in New Mexico and Texas.

Kristelle believes in giving back to the community with time and effort. Civic leaders like Mayor Tim Keller of Albuquerque and Mayor Gregg Hull of Rio Rancho have trusted Kristelle with serving the community on economic development task forces. She currently serves as a board member for the New Mexico Foundation for Open Government and the Domestic Violence Resource Center, the president of the Bosque School parent association, and a member of the United Way of Central New Mexico’s marketing committee. In 2016, Kristelle was honored as one of NM’s ‘Forty Under 40,’ and in 2019 she received the “Women of Influence” award.

In her spare time (what is that?), she’s a sub-par competitive golf and kickball player. Kristelle’s social media feed is loaded with hot air balloons, as she crews for several Albuquerque balloon pilots. She has a baritone-playing, anime-loving son named Johnathan, an incredibly patient and loving boyfriend named Spencer, and a cat innovatively named… Kitty.

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Recognition & Awards

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2019 Women of Influence

Presented by Albuquerque Business First

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2017 Diverse Business Leader Award

Presented by Albuquerque Business First

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2016 40 Under Forty - Albuquerque

Presented by Albuquerque Business First

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2019 Top CEO

Presented by Albuquerque Business First


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2019 and 2018 Best of Show

Social Media, Carrie Tingley Hospital Foundation’s Mudd Volleyball Tournament

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2016 “Flying Falcon” Award

By Techonology Ventures Corporation


Speaking Topics

Small Business and Entrepreneurship
The Parallels of a Love Life and Business
Digital Marketing & Strategy
Asian Pacific Islander Advocacy
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