KRISTE
LLESIA
RZA

Kristelle is a business executive, non-profit founder and entrepreneur with over a decade of experience in digital communications and leadership. In 2014, she founded Siarza – a 360-degree digital, public relations and advertising firm that pivots on innovation, curation and creativity. The company has grown to more than 20 team members working globally for the marketing agency.

Kristelle has consulted for and assisted several organizations with digital marketing and communications strategies for various industries, like health, finance, cannabis, retail and government. Her team has helped clients generate millions of impressions and Siarza’s award-winning campaigns have received local and national recognition.

As a proud Filipina, Kristelle founded the Asian Business Collaborative to support Asian business owners – an often underrepresented group in the business community. After identifying a lack of small business support to Asian-owned businesses during the 2020 pandemic, the “non-profit in the making” was formed to focus on prosperity with a cultural competency lens. ABC programs provide advocacy and support, and the organization has helped over 300 Asian-owned businesses in New Mexico and Texas.

Kristelle believes in giving back to the community with time and effort. Civic leaders like Mayor Tim Keller of Albuquerque and Mayor Gregg Hull of Rio Rancho have trusted Kristelle with serving the community on economic development task forces. She currently serves as a board member for the New Mexico Foundation for Open Government, Domestic Violence Resource Center, the Bosque School parent association, and a member of the Sunset Memorial Park board. Kristelle was honored as one of NM’s ‘Forty Under 40,’ and received the “Women of Influence” award. In 2023, Siarza became one of the newest members of The Change Agencies, the first and only national network of independently-owned public relations firms focused on inclusive and authentic communications to multicultural and LGBTQ communities.

In her spare time (what is that?), she’s a sub-par competitive golf and kickball player. Kristelle’s social media feed is loaded with hot air balloons, as she crews for several Albuquerque balloon pilots. She has a baritone-playing, anime-loving son named Johnathan, an incredibly patient and loving fiance named Spencer, and a cat innovatively named… Kitty.